Air Jordan - Principal Scott

Edited by:

Ernie Gilbert

Directed by:

Manu Cossu

(Information)

Release Date: The spot premiered digitally on October 17, 2018, one day before the shoe's retail launch on October 18.The Concept: The ad features rapper Travis Scott playing the character "Principal Scott." He stands at a podium addressing a "Class of XXXIII" (a group of young basketball players), welcoming them back from summer break and hyping them up for the season.Music: The background track is "Stargazing" from Travis Scott's album Astroworld.

Release Date: The spot premiered digitally on October 17, 2018, one day before the shoe's retail launch on October 18. The Concept: The ad features rapper Travis Scott playing the character "Principal Scott." He stands at a podium addressing a "Class of XXXIII" (a group of young basketball players), welcoming them back from summer break and hyping them up for the season. Music: The background track is "Stargazing" from Travis Scott's album Astroworld.

(Project title)

Air Jordan - Principal Scott

(Project Type)

(Services)

(Directed by)

Manu Cossu

(Edited by)

Ernie Gilbert