Fox Sports - Ring Walk
Edited by:
Directed by:
Salomon Ligthelm
(Information)
(Information)
The Concept: The spot captures the intense, solitary, and chaotic journey of a fighter making the "ring walk" from the locker room to the canvas. It focuses on the psychological weight and the sensory overload of that moment.Agency: Wieden+Kennedy New YorkDirector: Gary FreedmanProduction Co: Independent MediaMusic: "Battle Without Honor or Humanity" by Tomoyasu Hotei (famous from Kill Bill), though some edits used a custom sound design heavy on heartbeats and crowd noise.Significance: This campaign was crucial in branding FOX as the new home of "big time" boxing, moving away from the sport's traditional premium cable home (HBO/Showtime) to free network television.
The Concept: The spot captures the intense, solitary, and chaotic journey of a fighter making the "ring walk" from the locker room to the canvas. It focuses on the psychological weight and the sensory overload of that moment. Agency: Wieden+Kennedy New York Director: Gary Freedman Production Co: Independent Media Music: "Battle Without Honor or Humanity" by Tomoyasu Hotei (famous from Kill Bill), though some edits used a custom sound design heavy on heartbeats and crowd noise. Significance: This campaign was crucial in branding FOX as the new home of "big time" boxing, moving away from the sport's traditional premium cable home (HBO/Showtime) to free network television.