Toyota RAV4 - Industry Plant

Edited by:

Paul Rogers, Victor Dos Santos
Paul Rogers, Victor Dos Santos

Directed by:

Rick Famuyiwa

(Information)

(Information)

A playful, culture-aware campaign that reframes the RAV4 as a reflection of individual identity—using spots like “Industry Plant” to blend humor and self-awareness while celebrating the many ways people define their own ride.

A playful, culture-aware campaign that reframes the RAV4 as a reflection of individual identity—using spots like “Industry Plant” to blend humor and self-awareness while celebrating the many ways people define their own ride.

(Project title)

Toyota RAV4 - Industry Plant

(Project Type)

(Services)

(Directed by)

Rick Famuyiwa

(Edited by)

Paul Rogers, Victor Dos Santos

(Client)

Toyota